Christmas selection at Ruohonjuuri store

Merry Christmas from Ruohonjuuri!

joy and vitality from ecological and sustainable products

Welcome to Ruohonjuuri Webshop!

Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products.  Ruohonjuuri operates 15 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.

Haluatko tehdä ostoksesi suomeksi? Siirry Suomen verkkokauppaan tästä!

Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.

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-50%
Goodio Goods
Organic Chocolate Advent Calendar, 240 g
17,48 € Regular price 34,95 € Sale price
-29%
Moi Forest
Forest Dust After Care Hand Cream, 50 ml
9,95 € Regular price 13,95 € Sale price
-27%
Puhdas +
Ultrasonic Aroma Diffuser, 160 ml
32,95 € Regular price 44,90 € Sale price
-23%
Frantsila
Best Friend - Oat cushion
16,95 € Regular price 21,95 € Sale price

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Why Ruohonjuuri?

Only Good Products

Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

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On the Side of Small Producers

We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Our Values

Paying It Forward

Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.

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Outlet Bargains

-30%
Ministry of Tea
The Big Sleep Organic Tea, 30 g
3,50 € Regular price 4,99 € Sale price
-30%
Ministry of Tea
Magic Hemp Masala Chai Infusion, 36 g
3,50 € Regular price 4,99 € Sale price
-72%
Balmyou
Moringa oil, 20 ml
6,95 € Regular price 24,95 € Sale price
-94%
Naviter Clean Beauty
Hand Disinfectant, Caring, 150 ml
0,99 € Regular price 16,95 € Sale price
-35%
Kaurilan sauna
Beeswax Candles, Grey, 4 pcs
10,95 € Regular price 16,95 € Sale price

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Ruohonjuuri Blog View all

Advent calendar favourites: Be joyfully surprised every day before Christmas!

Advent calendar favourites: Be joyfully surprised every day before Christmas!

News
Christmas calendars 2022 - which is your favourite this year? We value sustainability, love organic and focus on well-being. This is also reflected in the products chosen for our selection of advent calendars this year, with everything from raw chocolate to natural cosmetics. Read more and find your favourite!
Djusie by Katja Kokko - natural cosmetics for a better world

Djusie by Katja Kokko - natural cosmetics for a better world

Natural cosmetics
Katja Kokko's Djusie range of natural cosmetics is more than just the perfect companion for your lovely skin. In addition to juicy, glowing and vibrant skin, Djusie stands for mental well-being and healthy self-esteem, which is why part of the proceeds are donated to mental health and school bullying prevention work.
CIRCULOVE - a fully fermented skincare line: less but better

CIRCULOVE - a fully fermented skincare line: less but better

Natural cosmetics
In a jungle of jars, you might feel frustrated: what on earth do you need all these things for? In fact, skincare is quite simple - just a few carefully selected, high-quality products is enough. By choosing less but better, you're helping both your skin and our planet feel better.

The Spirit of Ruohonjuuri

Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.

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It all started from a tiny cottage

Our Story

Read the full story

Responsibility

Responsibility is an integral part of all Ruohonjuuri operations.

What responsibility means to us