Free PostNord delivery to pick-up points for orders over 30 €!

The offer is valid until May 21, 2023 for PostNord pick-up points in Finland!

Autumn beauty and wellbeing with new products!

Top offer for the fast: Whamisa Seaweed Mask 70 % off

Now only €3.60 (normally €11.90)! Contains three different seaweed extracts to reduce swelling, plump the skin and minimize pores. Act soon, limited availability. Best before 14.12.2023.

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WASH Conditioning Microbiotic Creamy Oil Cleanser

NEW IN! Circulove WASH Conditioning Microbiotic Creamy Oil Cleanser is suitable for all skin types, deeply cleansing and moisturizing dry and sensitive skin. Also ideal for hormonal acne.

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Nordaid - Vitamin Sprays and Liposomal Vitamin C

NEW IN! Nordaid sprays and liposomal vitamin C combine the best ingredients, competitive price and more efficient absorption. Make your way into autumn with Nordaid to support your immune system and keep you going!

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Welcome to Ruohonjuuri Online Shop!

Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products.  Ruohonjuuri operates 16 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.

Haluatko tehdä ostoksesi suomeksi? Siirry Suomen verkkokauppaan tästä!

Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.

Why Ruohonjuuri?

Only Good Products

Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

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On the Side of Small Producers

We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Our Values

Paying It Forward

Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.

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Outlet Bargains

Raw Chocolate Coated Goji-berries, 60 g
1,95 € Regular price 2,99 € Sale price
Good Sleep -herbal tea, 25 g
5,50 € Regular price 7,95 € Sale price
Luonnon voima (Power of Nature) Green Powder, 40 g
4,20 € Regular price 8,50 € Sale price
Gauze Face Mask, Cica+Opuntia, 20 ml
3,40 € Regular price 11,95 € Sale price
Good Morning Herbal Tea, 20 g
4,70 € Regular price 7,95 € Sale price

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Ruohonjuuri Blog View all

Djusie by Katja Kokko - natural cosmetics for a better world

Djusie by Katja Kokko - natural cosmetics for a better world

Natural cosmetics
Katja Kokko's Djusie range of natural cosmetics is more than just the perfect companion for your lovely skin. In addition to juicy, glowing and vibrant skin, Djusie stands for mental well-being and healthy self-esteem, which is why part of the proceeds are donated to mental health and school bullying prevention work.
CIRCULOVE - a fully fermented skincare line: less but better

CIRCULOVE - a fully fermented skincare line: less but better

Natural cosmetics
In a jungle of jars, you might feel frustrated: what on earth do you need all these things for? In fact, skincare is quite simple - just a few carefully selected, high-quality products is enough. By choosing less but better, you're helping both your skin and our planet feel better.

The Spirit of Ruohonjuuri

Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.

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It all started from a tiny cottage

Our Story

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Responsibility is an integral part of all Ruohonjuuri operations.

What responsibility means to us