Welcome to Ruohonjuuri Webshop!
Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products. Ruohonjuuri operates 15 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.
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Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.
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Why Ruohonjuuri?

Only Good Products
Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

On the Side of Small Producers
We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Paying It Forward
Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.
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The Spirit of Ruohonjuuri
Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.
It all started from a tiny cottage
Our Story
Did you know that Ruohonjuuri was founded in 1982? Luckily, there’s no sign of a mid-life crisis!
Responsibility
Responsibility is an integral part of all Ruohonjuuri operations.