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natural cosmetics, health supplements and organic food products.

Shipping & Delivery

Ruohonjuuri currently ships orders to the European Union. Usually, the products are collected and packed for delivery within 1–2 business days. The shipping time varies depending on the service level selected and the final destination of the parcel.


Juuri - Just when you need better options for your bathroom

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Welcome to Ruohonjuuri Online Shop!

Joy and vitality from ecological and sustainable products! Ruohonjuuri is a retail chain specializing in organic food, natural cosmetics and health products.  Ruohonjuuri operates 16 Ruohonjuuri stores in Finland, 2 Ruohonjuuri online stores and Happy Food Store webshop in Sweden.

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Our business is built on strong values, sustainability, social responsibility and respect for people and the environment.

Why Ruohonjuuri?

Only Good Products

Every single product in our stores is always a better choice for people and the environment. We know the backgrounds of our products.

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On the Side of Small Producers

We work closely with the small producers and importers. We invest in long-standing cooperation with them.

Our Values

Paying It Forward

Ruohonjuuri is owned by private individuals and Finnish NGOs. We donate both money and products to charity every month of the year.

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Ruohonjuuri Blog View all

Djusie by Katja Kokko - natural cosmetics for a better world

Djusie by Katja Kokko - natural cosmetics for a better world

Natural cosmetics
Katja Kokko's Djusie range of natural cosmetics is more than just the perfect companion for your lovely skin. In addition to juicy, glowing and vibrant skin, Djusie stands for mental well-being and healthy self-esteem, which is why part of the proceeds are donated to mental health and school bullying prevention work.
CIRCULOVE - a fully fermented skincare line: less but better

CIRCULOVE - a fully fermented skincare line: less but better

Natural cosmetics
In a jungle of jars, you might feel frustrated: what on earth do you need all these things for? In fact, skincare is quite simple - just a few carefully selected, high-quality products is enough. By choosing less but better, you're helping both your skin and our planet feel better.

The Spirit of Ruohonjuuri

Do you want to know more about our values, responsibility and company culture? We are working for a better world, together with our community.

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It all started from a tiny cottage

Our Story

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Responsibility is an integral part of all Ruohonjuuri operations.

What responsibility means to us