Ruohonjuuri Paid It Forward During 2020

Ruohonjuuri paid it forward again during 2020. We donated € 36 507.11 to world-enhancing destinations with our Ruohonjuuri Awards and Grants and we supported more than 200 charitable organizations or projects with product donations. A big thank you to all our customers - together, our choices have a positive impact! 

Ruohonjuuri Paid It Forward During 2020
  • We donated € 36 507.11 to world-enhancing destinations with our Ruohonjuuri Awards and Grants, our “Profits to Charity” monthly campaigns, and other joyful projects
  • We supported with product donations more than 200 charitable organizations or projects
  • We delighted our customers 1 278 173 times in our stores in Finland
  • We made people happy with 53 634 packages sent from Ruohonjuuri and Happy Food Store webshops
  • We brought joy and vitality to our customers with 4 402 437 high-quality products
  • We cooperated with more than 250 finnish small businesses
  • We employed 252 Ruohonjuuri workers