Product Selection Principles

Change the world for the better – one product at a time

Our promise in product selection is simple: "Every product is a more sustainable and quality choice for humans and nature." The entire product range is carefully selected by us so that you can be sure you get the best products for your well-being. We only accept products that represent a better choice for human and natural welfare. That's why our experts have curated a high-quality selection of natural cosmetics, nutritional supplements, organic snacks, and pampering products that respect our planet and all life within it.

For example, the products must be produced ecologically, sustainably, and no genetically modified raw materials have been used in their production. Ruohonjuuri strives to improve consumption habits, ecology, human and natural well-being, and a sustainable lifestyle. We encourage everyone to consume ethically sustainable products. We also contribute to the fact that almost all of our products are certified (organic, natural cosmetics, Fair Trade) to make it easier for consumers to make their choices and to ensure that an independent party has checked the matter.

Criteria for the products

  • organic and certified products are preferred
  • the first-class quality and taste of the products are important
  • local production and products from small businesses are selected without a middleman
  • products with health effects should be as unprocessed as possible
  • additive-free, vegan, gluten-free, and other value factors important to our customers are preferred
  • the transparency of the production chain and the responsibility for the products are important

It is important for us to know the background of our products, and that is why we work closely with companies that manufacture and import our products. We believe the world will become a better place, product by product, and by all cooperating together!